6 Tips for Exhibitors to set up an interactive virtual booth on a virtual event platform

Virtual Events can generate ROI in more ways than one can imagine. Exhibitors being an important part of funding for your virtual events, you would want them to make the most of your virtual event platform right?

Here are 6 tips for virtual event organizers to let the exhibitors make the most value from a virtual event using a virtual trade show software.

Custom Exhibitor Dashboard

Exhibitors would most definitely prefer the idea of setting up and customizing their own virtual booth. A virtual event platform enabling exhibitors to add their brand logos, information, brochures and collaterals provide a great opportunity to make their branding consistent. Exhibitors can also add product videos, images and banners on their virtual booth; Moreover, they can also access the analytics as to how many people visited the booth and what are the hot, warm and cold leads.

Event wall on virtual event platform

Host a virtual event in a way where exhibitors can make the most of the event wall. The event social wall on online trade show software can be used by exhibitors to promote their brand by posting collaterals, making announcements for the one-on-one sessions and interactive webinars by ultimately tantalizing attendees to visit their booth.

Custom Gamification

A virtual event platform or hybrid event software allowing exhibitors to customize gamification, is undoubtedly the best way for them to measure their ROI.  They can add points according to their preferences for different facets of their booths, which can help them in understanding attendee’ activities.

Specific time slots for attendees to visit booths

Digital fatigue is a real phenomenon! If you assume that attendees might visit the virtual booths during the break between the sessions, then you might consider your virtual event schedule. Most of the time they will use break to stay away from their screens. Host your virtual event in a way where there are planned and specific time slots dedicated to virtual booth visits for the attendees.

Branded Contests

Brand visibility of exhibitors on virtual trade fair software is extremely important. Run quizzes and contests where you can encourage attendees to visit exhibitors’ booths. A branded contest could also be run where you can felicitate attendees with online gift vouchers having branding and logos of the exhibitor’s brand.

Post event activities

Lastly, your exhibitors can continue to interact with attendees and get good ROI through your virtual event platform or hybrid event software long after the event ends. By leaving the exhibitor profiles open, attendees can always visit the booth they missed out on during the live event.

Final Word – Let your attendees explore all these amazing features on your virtual event platform and understand how they can accomplish engagement goals, leads generation and ROI generation all in a single virtual space.